Black Friday 2020 & Beyond

Meera BluePrint 11.26.2020

As commerce moves online, business need to anticipate changing customer expectations and deliver engaging and personalized experiences across all channels

the entire shopping journey is transitioning

·        Desktop ➡️ mobile

·        Greater need for more responsive applications

·        The entire in-venue experience

The list goes on

In the digital age, businesses of any size - trying to sell anything online (which is a growing number of merchants) - need a platform that nimbly keeps them at the forefront of user experience and innovation.

SaaS eCommerce platforms are designed for this very problem

A 3rd party vendor houses and maintains the cloud servers the software is hosted on; merchants access the software via the internet and pay a monthly subscription to use the software. eCommerce SaaS platforms are an out-of-the-box solution. They do not take months to set up nor do they require an entire IT team just to get started. What they do offer is a ton of value out of the gate including offering cart functionality, product management, marketing, accounting, and much more.

SaaS eCommerce platforms also help knock down traditional barriers to selling online including

• Maintenance - no need to worry about bug fixes or updates

• Security & Compliance - take a lot of legal hassle off your plate

• Cost - small upfront cost & increased savings

• Scalability - Software makes it easy to take on more customers, process more orders, and add functionality. Additionally, you do not have to rebuild your platform ever time business processes change

• Integration - APIs give you the best of all worlds

While there are many advantages to eCommerce SaaS platforms, they may not be the best fit for every business. Given the nature of the software offering, they oftentimes lack customization, handling complexity, or non-traditional sales avenues (B2B, DTC, etc.)

We really get excited about industries, tools, platforms, businesses, and anything else you can think of when they make it easier for more players to enter the game and get an At-bat

We think eCommerce SaaS platforms like BigCommerce and Shopify do just that.

Learn Something

• nchannel: Advantages and Disadvantages of SaaS eCommerce Platforms

• Devesh Rajarshi: Best eCommerce Platform for your Online Store in 2019 — Open Source vs. SaaS-Based

• 3dcart: What is eCommerce and How can it Benefit Your Business?

Disclaimer: Meera Capital is not a registered investment, legal or tax advisor, or a broker/dealer. This article reflects the opinions of Meera Capital, this analysis is the basis for informational purposes only. The author of this article may have an interest in the security that is being discussed. Meera Capital encourages all readers to do their own research. This article was written with the intent of providing readers a basis to form their own opinion after reading our thorough analysis.